Pat O’Brien

The Callie is a popular toe-down cavity back blade putter made of 304 stainless steel with a head weight of 355 grams. The shaft is straight with an offset plumber neck connection hosel. A single sight line is found in the back cavity for ease of alignment. The putter has a suggested retail of $190.

Last week’s winner was also selected by Ryder Cup Captain Colin Montgomery to represent Europe in the Ryder Cup October 1-3 at Celtic Manor Resort in City of Newport, Wales.

YES! Golf has been strong on all the tours this year. On the European Tour, YES! Golf averages about 15 putters in play each week. YES! Golf putters were also in play at the U.S. Open, U.S Women’s Open, U.S. Senior PGA Championship and the NCAA Division I Men’s Championships. YES! Golf has 24 models of putters for golfers to choose from and six new models will debut later this fall.

For nearly 10 years, Yes! Golf C-Groove putters, based in Denver, Co., have been used by the winning professional golfer in over 100 tournaments in the USA, Canada, Europe, Asia, Australia and South Africa. C-Groove technology, multi-material head construction and cutting edge designs continue to help professionals and amateur golfers worldwide reach their highest playing performance. With over 40% of every golfer’s strokes being made on the green, the putter is the most important club in your bag. For information on YES! Golf, call 800.845.4327 or go to www.yesgolf.com.

Media Contact: Jackie Beck, jackiebeck00@hotmail.com, 860 304-3643.

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Mollie is a new toe-down flanged-blade that features several technologies that work simultaneously to provide more roll and consistency. The back of the putter is fitted with a section of ultra-heavy tungsten which significantly increases the MOI of the putter when combined with the ultra light C-Groove face of the aeronautical-grade 6061 aluminum. The body is made of 303 stainless steel and the entire club is CNC milled to perfection. The light “soft” face and a heavy back make this putter extremely forgiving. Mollie was named to Golf Digest’s 2010 Hot List.

In addition to the victories on men’s European Tour, YES! also won earlier this month on the Ladies European Tour. The winner of the Ladies Irish Open used a Victoria II to win the championship.

YES! Golf has been strong on all the tours this year. On the European Tour, YES! averages about 15 putters in play each week. YES! putters were also in play at the U.S. Open, U.S Women’s Open, U.S. Senior PGA Championship and the NCAA Division I Men’s Championships. YES! Golf has 24 models of putters for golfers to choose from and six new models debut later this fall.

For nearly 10 years, Yes! Golf C-Groove putters, based in Denver, Co., have been used by the winning professional golfer in over 100 tournaments in the USA, Canada, Europe, Asia, Australia and South Africa. C-Groove technology, multi-material head construction and cutting edge designs continue to help professionals and amateur golfers worldwide reach their highest playing performance. With over 40% of every golfer’s strokes being made on the green, the putter is the most important club in your bag. For information on YES! Golf, call 800.845.4327 or go to www.yesgolf.com.

Media Contact: Jackie Beck, jackiebeck00@hotmail.com, 860 304-3643.

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Then came CALLIE, FORGED, “OH MY GOSH!”  PERFECT!!!!!

I have never been the guy to see a pro with a club, then go out and buy it.  TW was trying a new putter and I liked the design.  Well, I knew I was not dumping Yes.  I just need to find the correct putter, I truly believe yes has a putter for every golfer.  Grip to sole best putters ever.

I love Callie, she is good to me, I’m learning to accept the offset, but every relationship requires compromise.

Very Happy,

Maurice

The winner of the BMW International last month in Munch also used the Callie putter to record his first win. The Callie is a popular toe-down cavity back blade putter made of 304 stainless steel with a head weight of 355 grams. The shaft is straight with an offset plumber neck connection hosel. A single sight line is found in the back cavity for ease of alignment. The putter has a suggested retail of $190.

YES! Golf has been strong on all the tours this year. On the European Tour, YES! averages about 15 putters in play each week. YES! putters were also in play recently at the U.S. Open, U.S Women’s Open, U.S. Senior PGA Championship and the NCAA Division I Men’s Championships.

YES! Golf has 24 models of putters for golfers to choose from including the new award-winning Mollie and Morgan. Both putters feature multi-material head construction for high MOI and were named to the 2010 Golf Digest Hot List.

For nearly 10 years, Yes! Golf C-Groove putters, based in Denver, Co., have been used by the winning professional golfer in over 100 tournaments in the USA, Canada, Europe, Asia, Australia and South Africa. C-Groove technology, multi-material head construction and cutting edge designs continue to help professionals and amateur golfers worldwide reach their highest playing performance. With over 40% of every golfer’s strokes being made on the green, the putter is the most important club in your bag. For information on YES! Golf, call 800.845.4327 or go to www.yesgolf.com.

Media Contact: Jackie Beck, jackiebeck00@hotmail.com, 860 304-3643.

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On a smoggy winter morning in Dongguan, China, an industrial boom town two hours north of Hong Kong, a black sedan with tinted windows slowed to a crawl along a gritty commercial drag. It was a street like many others in the low-slung urban center, its sidewalks crowded, its storefronts cramped and fluorescent-lit. But its proximity to a leafy country club lent its retail operations a distinctive slant. Arrayed along the strip, within blocks of one another, stood more than a dozen golf equipment shops, all advertising the latest models by the leading brands—clubs, hats, shoes, gloves, balls, you name it—at bargain-basement prices that seemed too good to be true because they were.

The sedan kept rolling, past the Lotus Golf Centre and the Green Grass Golf Shop, a tiny corner store with a Titleist banner stretched proudly on display. A few doors down, near the Qun Xin Golf Shop, the sedan stopped and its driver, Jason Yao, checked his cellphone.

“These guys don’t know it, but we’ve been watching them,” he said. “That’s okay. They’ll find out soon.”

As if on cue, a fleet of blue and white vans sped around the corner and pulled up to the curb. The van doors swung open and out rushed a squadron of uniformed officials. Yao killed his ignition and followed close behind.

Several alert shop-owners, seeing what was coming, switched off their lights and pulled down the metal curtains that hung above their doorways. But most were caught red-handed.

“They’re not fakes! They’re not fakes!” a flush-faced merchant cried in Mandarin, as Yao and the officials began emptying his shelves, carting off armloads of fairway woods and irons.

Yao ignored him.

“I don’t feel bad for guys like that,” Yao murmured, when the man was out of earshot, his shop stripped bare. “They act like they’re innocent, but they’re not.”

In the bluntness of his speech and the firmness of his manner, Yao, who is 37, betrays a bureaucrat’s insistence on by-the-books procedure and a sheriff’s zero-tolerance for scofflaws. Both are handy traits, given his job. As a point man for the Acushnet Company in its escalating battle against golf equipment counterfeiting, Yao is an enforcer on a wild frontier, deputized to crack down on a crime that costs U.S. manufacturers an estimated $6.5 billion a year.

Every month, teamed with Chinese government inspectors and local police, Yao takes part in raids of retail shops and factories around mainland China, nipping at a problem with complex roots and global reach. Their target is a shadowy network of counterfeiters and their middlemen, who, abetted by the Internet, operate pipelines that run from China through wide swaths of the golf world. Authentic in appearance, if not performance, the fake goods they produce—outgrowths of increasingly sophisticated reverse-engineering—crisscross the continents at the speed of broadband. Though the bogus equipment rarely makes it into golf shops in the United States, it still floods across the border and into golfers’ hands. It is not uncommon for ersatz versions of the latest Cleveland wedges, say, or the newest Callaway irons, to turn up on eBay or other online auction sites weeks before the real things land on U.S. shelves.

Unwittingly, American consumers purchase tens of millions of dollars worth of golf counterfeits a year. Faced with this assault, the major golf equipment-makers have joined forces to combat it—training federal customs agents to sniff out fakes, hiring private eyes and lobbyists to work the trenches overseas. Their efforts have yielded some headline results.

This past fall, authorities in England arrested the ringleader of an online operation suspected of trafficking in millions of pounds worth of fake golf products. Less than a week later, in a separate case, another English online seller of counterfeit Titleist equipment was sentenced to two-and-a-half years in prison for his role in the crime. Even in China, where golf counterfeiters are often met with no more than a hand-slap and a fine, convictions have been levied. Last November, in a case watched closely by the industry, two men charged with manufacturing, distributing and selling fake equipment received three-and four-year prison terms, respectively—China’s first prison sentences for golf counterfeiting crimes.

“We’ve made some progress,” Yao said. “But we’ll never be able to stop the problem. We can only hope to control it.”

A Chinese-born and U.S. trained attorney, Yao spent eight years fighting counterfeiting in the cosmetics industry, until 2004, when he signed on as Acushnet’s chief legal counsel in China. His is a rare golf-related job that carries physical risk. In remote regions of the mainland, where entire local economies often depend on jobs provided by counterfeiting factories, employees don’t take very kindly to outside intervention. They circle the wagons, and often respond with force. Undercover agents, dispatched to the hinterlands to infiltrate illegal operations, have been beaten, stabbed and even murdered. Yao himself has received death threats. He uses aliases. On surveillance runs at markets known for selling fakes, he carries a video camera in his breast pocket, disguised as a ballpoint pen.

In addition to the danger, Yao confronts the challenge of golf’s low ranking on China’s anti-counterfeiting priority list—a frustrating but understandable fact. Of the estimated $600 billion in counterfeit goods traded annually around the world, golf equipment is a very small range ball in a very large bucket. Compared to phony pharmaceuticals, which pose a threat to public safety, or knock-off cigarettes, which represent far larger sums of money, fake drivers and irons receive scant attention from the Chinese government. Unless a raid uncovers an exceptionally large stash of counterfeit golf products, the case is handled as an administrative matter, not a criminal one. It invariably gets buried in bureaucracy, not pursued by prosecutors or police.

As a result, Yao’s work can often seem like a game of Whack-a-Mole: he knocks down a target, and it pops up somewhere else. “What I would like to see is the total criminalization of counterfeiting in China, no matter how small, no matter what kind,” Yao said. “Unless the punishment is severe, there’s not enough reason to stop.”

By late morning the Dongguan raid had spread from the city’s commercial center to a drab residential neighborhood a half-mile away. Police stormed up the stairwell of a dingy beehive complex and banged on the door of a third-story apartment. When no one opened the door, they kicked it in. One of the apartment’s occupants, a wiry, mustachioed man who looked to be around 40, tried to flee. He got as far as the hallway before the cops corralled him and dragged him back inside.

It was a small, squalid apartment, cluttered with the mechanisms of a bare-bones manufacturing plant. In a tiny bedroom, beside a child’s bed covered with mosquito netting, stood a wooden desk that doubled as a work station, stocked with acetone and assorted tools: pliers, a vice, a circular saw. By counterfeiting standards, it was not the mother ship, just a ramshackle middle-man operation. But it was one of many around the country, and its modest scale hinted at the problem’s broader scope. Scattered on the bedroom floor, and in other tiny airless rooms of the apartment, were hundreds of fake golf club components, emblazoned with the markings of well-known brands: Mizuno grips; TaylorMade Burner shafts; Ping G15 driver heads and irons—the building blocks for enough phony equipment to stock dozens of pro shops in the United States.

Questioned by police, the wiry man identified himself and three other residents of the apartment: his wife and their two sons, all working together at the home-based business. One of the sons, a boy of no more than 10, stood in the living room, planted between the cops and an old computer. “Leave this,” the boy said. “I use it for my school work.”

The police brushed him aside and confiscated the machine. Beside the monitor and hard-drive was a cardboard box stacked with pink orders forms. Among the hundreds of sales listed was one for a set of graphite-shafted Callaway X-22 ladies’ irons, 4-iron through pitching wedge. Priced at 480 yuan, or roughly $70, they’d been shipped off to a buyer for some $700 less than the authentic retail price.

“COSMETICALLY, THEY DID a pretty good job on this one,” Jeff Colton said. It was a cloudless morning in Carlsbad, Calif., and Colton stood on the range at the Callaway Performance Center, a sophisticated club-fitting facility, waggling what looked like the company’s newest driver, the carbon-fiber FT-iZ. Billed as the “longest, straightest” Callaway driver ever, the 2010 model was still weeks away from its official release date. But its shady dopplegänger had already made its way into Colton’s hands.

Like thousands of other fake clubs delivered every year to the major equipment companies, the counterfeit FT-iZ had been sent to Callaway by a disgruntled consumer, who had purchased it online from a third party believing it was real. Less frequently, but still often enough to be a serious worry, consumers trade-in fakes at retail shops, whose unsuspecting staff put them up for sale.

“You see why this is a problem,” said Colton, Callaway’s senior vice president. “It damages consumer confidence, and it damages our brand.”

A trained physicist, and Callaway’s former head of product development, Colton stared grimly at the imitation, then grabbed an authentic FT-iZ.

“See here” he said. “Most people wouldn’t notice this.”

He turned both clubs on end to reveal their soles.

At first glance, there was no telling: same shape, similar coloring and markings. But on closer inspection, subtle differences appeared. On the fake, the word “Callaway” looked squatter, and the company’s V-shaped logo was set at a different angle. More telling, rather than bother trying to replicate the FT-iZ’s carbon-fiber technology, counterfeiters had simply slapped a decal on the sole that bore a close resemblance to the real club’s patterned look. When Colton swung the two clubs, further inequities emerged. One was made of sturdy, light-weight composites, the kind of space-age alloys used on rocket ships and race cars; the other was forged from crude aluminum and steel.

“The weighting’s all off,” Colton said of the bogus driver. “The shaft’s much softer. You can’t feel where the clubhead is.”

By fluke of fate, clubmakers concede, there’s a chance that a consumer could wind up with a counterfeit that performs adequately. But almost without exception, the opposite occurs. At the performance center, machine tests corroborated Colton’s assessment: using the same ball, under the same conditions, the counterfeit FT-iZ produced slower ball speeds, greater spin rates and wider shot dispersions than the authentic version. Similar tests on other Callaway clubs (X-22 irons; FT-iQ drivers) and their fraudulent counterparts yielded similarly divergent results.

“Worst part is, unless you have the real ones in front of you to compare them, you might not know the difference,” Colton said. “What’s the natural reaction? You end up blaming yourself or the company whose name is on the club.”

While the battle for brand protection is hardly a new fight for the major manufacturers, its frontlines are ever-shifting. Time was, for instance, when the chief industry concern wasn’t counterfeits but knock-offs, cheap alternatives to leading brands that made no pretense of being the real things. In the mid-1990s, a knock-off club called the Big Brother became a common stand-in for the Big Bertha; the King Cobra inspired a popular stunt-double known as the King Snake.

By decade’s end, knock-offs were so widespread that the major brands launched a joint campaign to stop them. With the help of police raids and patent attorneys, Operation Teed Off all but squashed the knock-off market. But copycats kept at it. Driven underground, they turned to counterfeits instead.

Around the same time, counterfeit production began moving from its former home in Taiwan to new locations in mainland China, powered by a vast and low-paid labor pool. In a country where the minimum wage is roughly $140 a month, many workers carry two jobs: at a legitimate factory by day, and a counterfeiting plant by night. Given the lean salaries, it’s tempting to sell secrets, and that often happens. Clever engineers, handed a stolen blueprint, can produce slick-looking fakes with astounding speed.

The big equipment companies spend thousands of man-hours trying to staunch the flow of counterfeits by monitoring the Internet and alerting sites that run online auctions. In 2009, Callaway put a halt to an estimated $1.3 million in suspicious equipment sales on eBay alone. But for each transaction stopped, thousands of others escape into the ether.

“It’s so widespread, it’s unbelievable,” says Steve Gingrich, head of global law enforcement for Cleveland Golf. “We have guys out there who are making a living on just our hats.”

BY EARLY AFTERNOON in Dongguan, the scene on Lian Feng North Street, in the city’s golf-rich shopping district, had taken on the look of a chaotic rummage sale. Of the 17 golf shops operating on the street, 11 had been raided, their contents pulled from shelves and piled onto the sidewalk. Jason Yao knelt down and sifted through the merchandise. A half-baked attempt at a TaylorMade R9, the company’s latest adjustable driver, bore faithful brand name markings, but there were no weights or screws to adjust the head. A “Footjoy Weathersof” glove came wrapped in a clear package that promised “perfessional natuye feel knowledge.”

Yao recognized the error, but he wasn’t amused. While such gaffes might draw a chuckle from American consumers, they were apt to go unnoticed in a nascent, non-English-speaking golf market like China. “In the end, Chinese are practical people,” Yao said. “If we see something that costs $50 instead of $500, we’re going to buy the $50 one, without thinking too much about where it came from.”

Yao receives such bargain offers all the time. On his routine tours of golf retail shops, he finds counterfeit versions of $400 Titleist drivers on sale for $30. In a prelude to a bust, he once paid $100 for a fake set of $700 Titleist AP2 irons.
Under Chinese law, if the value of the golf equipment seized in a raid surpasses 50,000 yuan, or about $7,000, the case can be treated as a criminal matter. But that rarely happens. More often than not, government officials keep control of the cases, and use them to collect revenue in the form of fines. Whether the Dongguan raid would lead to any charges had yet to be determined. Yao suspected that it wouldn’t. The decision, he said, might not come for months.

As Yao strolled along the sidewalk, the same flush-faced store owner who’d pleaded with him earlier paced beside him. Though the man looked stressed, he didn’t appear worried about potential jail time. He seemed more concerned that he would lose his merchandise.

“That one’s not a fake either,” he said as Yao picked up a club, purportedly a Titleist Vokey sand wedge. “Please, let me keep it. I paid good money for it.”

Yao held out the club to check its weighting, and squinted in the sunlight at its engravings. He couldn’t be quite certain, so he opted to bring it back to his office, then send it out for testing to see if it was real.

Read more: http://www.golf.com/golf/tours_news/article/0,28136,1999753-0,00.html#ixzz0sFur4EJl

Sincerely,

Glen

The popular DVD will give golfers a greater understanding of what is required to putt well under pressure. Included in the DVD is the art and science of putting, techniques, reading greens, practice drills, psychology and helpful putting aids.

“Putting is the quickest way to lower your score and this DVD will get golfers on their way,” said Dave Richardson, director of sales, YES! Golf. “We offered the DVD earlier this year and the response was incredible. Golfers wrote back to us with rave reviews on how it has helped them improve their putting and also practice more effectively.”

The suggested retail is $29.99 for the DVD but YES! Golf is offering it free on its website while supplies last. To receive Putting: The Complete Guide DVD, visit www.yesgolf.com. This promotion is good for U.S. residents only.

YES! putters are currently being used on all the major professional tours. YES! recently added three new putters to its stable of 24 models. The new Mollie and Morgan feature a multi-material head construction for high MOI and the Donna II is a hybrid putter with a plumber neck hosel.

For nearly 10 years, Yes! Golf C-Groove Putters, based in Denver, Co., have been used by the winning professional golfer in over 100 tournaments in the USA, Canada, Europe, Asia, Australia and South Africa. C-Groove technology, multi-material head construction and cutting edge designs continue to help professionals and amateur golfers worldwide reach their highest playing performance. With over 40% of every golfer’s strokes being made on the green, the putter is the most important club in your bag. For information on YES! Golf, call 800.845.4327 or go to www.yesgolf.com.

Media Contact: Jackie Beck, 860.304.3643, jackiebeck00@hotmail.com.

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On the PGA Tour, the runner-up at the Arnold Palmer Invitational at Bay Hill Golf Club & Lodge in Orlando, Fla., used the popular Callie putter to sink a lengthy putt on the 17th hole during the final round to jump into second place.

Last week at the Kraft Nabisco Championship, the Victoria II putter was in the top 10 and on the Duramed Futures Tour and the winner of the Natural Charity Classic used the Donna in the rain shortened 36-hole tournament.

The Callie putter, used by the runner-up at Bay Hill is a toe-down cavity back blade made of 304 stainless steel and a head weight of 355 grams. The shaft is a straight shaft with an offset plumber connection hosel. A single sight alignment line is found on the cavity for ease in alignment. The putter has a suggested retail of $190.

The Victoria II model is a mallet-style putter made of 304 stainless steel. It features a 370-gram head to help stabilize the hands from breaking down through impact. With its large cavity-back head, extensive single sight line and perimeter weighting, the stability of the Victoria II model will help instill confidence in your putting. The suggested retail is $190.

The Donna putter, used by the winner of the Duramed Future event, is a hybrid putter composed of two different materials. The face is made of aviation-grade aluminum and the body is made of 304 stainless steel with a head weight of 355 grams. The combination of a light face and heavy back generates a high MOI. The full offset shaft features a double bend and the cavity of the putter head has a single alignment line. The suggested retail for the Donna putter is $300.

YES! Golf will have at least four players using its C-Groove putters this week at the Masters.

YES! Golf has 24 models of putters for golfers to choose from including the new Mollie and Morgan. Both putters feature multi-material head construction for high MOI and were named to the 2010 Golf Digest Hot List.

For nearly 10 years, Yes! Golf C-Groove putters, based in Denver, Colo., have been used by the winning professional golfer in more than 100 tournaments in the USA, Canada, Europe, Asia, Australia and South Africa. C-Groove technology, multi-material head construction and cutting edge designs continue to help professionals and amateur golfers worldwide reach their highest playing performance. With more than 40 percent of every golfer’s strokes being made on the green, the putter is the most important club in your bag. For information on YES! Golf, call 800.845.4327 or go to www.yesgolf.com.

Media Contact: Jackie Beck, jackiebeck00@hotmail.com, 860 304-3643.

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New C-Groove Putters Feature Multi-Material Design To Maximize MOI

DENVER, January XX, 2010 —YES! Golf will introduce three new putters to its line of popular C-Groove putters for 2010. The two new blade putters, Mollie and Morgan, feature multi-material head construction for high MOI. The Donna II features the same hybrid head as the Donna, but is now offered with a plumber neck hosel.

Mollie:

The Mollie is a toe-down flanged-blade that features several technologies working simultaneously to provide more roll and consistency. The back of the putter is fitted with a section of ultra-heavy tungsten, which significantly increases the MOI of the putter when combined with the ultra-light C-Groove face of the aeronautical-grade 6061 aluminum. The body is made of 303 stainless steel and the entire club is CNC milled to perfection. The light “soft” face and a heavy back make this putter extremely forgiving. Mollie has a head weight of 355 grams, loft of 2.5 degrees and lie of 72 degrees standard with a classic goose-neck hosel. Mollie is available in right hand only for a suggested retail of $360 (U.S.)

Morgan:

The mutli-material toe-down blade Morgan is fashioned after what could be considered the most classic shape ever in putter design history. This blade-style putter is made in the same way that Mollie is, generating a high MOI. The ultra-light C-Groove face is made of aeronautical-grade 6061 aluminum and the back is ultra-heavy tungsten, making it as forgiving as any club can be for its size and shape. The body is made of 303 stainless steel and the entire club is CNC milled. Morgan has a head weight of 355 grams, loft of 2.5 degrees and lie of 72 degrees standard with a classic goose-neck hosel. Morgan is available in right hand only for a suggested retail of $360 (U.S.)

“The Morgan and Mollie are classic blade putter shapes with a head that combines a tungsten back with a stainless steel body and an aluminum face,” said Dave Richardson, director of sales, YES! Golf. “The synergy of the light, aluminum face and extremely heavy back perimeter maximizes the moment of inertia, stabilizing the face at impact, resulting in more control and consistency. We initially tested the putters on tour and received very positive reviews from the players and both putters were given the silver award on the Golf Digest Hot List. We feel we have two winners.”

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YES! Golf Introduces Three New Models At PGA Merchandise Show

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Donna II:

Donna II is also a multi-material design that features the same construction as the original Donna putter. The Donna II is a toe-down “hybrid mallet” with a plumber’s connection that is incredibly easy to use. The face and hosel section are made of 6061 aluminum and the back of the putter is made of 303 stainless steel and the entire club is CNC milled. The heel and toe weighting of the Donna II maximizes MOI. Donna II has a head weight of 355 grams, loft of 2.5 degrees and lie of 72 degrees standard. It is available in right hand only for a suggested retail of $300 (U.S.)   

The Morgan, Mollie and Donna II will be available April 1, 2010.

YES! Golf, based in Denver, Colo., is the proven leader in grooved putter technology. Harold Swash, known as the European putting doctor, introduced the innovative theory of concentric grooves in 1995. Today, C-Groove putters are taking the golf world by storm making YES! Golf one of the fastest growing putters on the professional tours. For information on YES! Golf, call 800.845.4327 or go to www.yesgolf.com.

Media Contact: Jackie Beck, 860.304.3643, jackiebeck00@hotmail.com.

Images of the YES! Golf C-Groove putters are located at http://www.yesgolf.com/ftp, Login: guest  Password: yesgolf59. 
 

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DENVER, January 7, 2010 — Golf Digest named YES! Golf’s soon-to-be released Morgan and Mollie putters to its 2010 Hot List. The Morgan and Mollie are classic blade putter shapes that are enhanced by YES! Golf’s C-Grooves technology and multi-material head construction. The head combines a tungsten flange with a stainless steel body and an aluminum face. The synergy of the light, aluminum face and extremely heavy back perimeter maximizes the moment of inertia, stabilizing the face at impact, resulting in more control and consistency.

“We are extremely excited to introduce our two new MOI putters this month at the PGA Show,” said Francis Ricci, CEO, YES! Golf. “Our field testing along with Golf Digest’s Hot List results confirm that the Morgan and Mollie will be true winners.”

YES! Golf’s putters featuring the C-Groove technology have been on the Golf Digest Hot List for six consecutive years. The Tracy Plus III was named to the Hot List in 2009, Abbie and Hanna in 2008, the Callie-f in 2007, Dianna in 2006, and Tracy was on the 2005 list.

The annual Golf Digest Hot List names the best of the best in seven product categories. The putter category was divided into blade and mallet putters. The Morgan and Mollie received the Silver Award in the blade category, ranking the highest in performance and innovation.

The mutli-material toe-down blade Morgan is fashioned after what could be considered the most classic shape ever in putter design history. This blade-style putter is made in the same way that Mollie is with an aluminum (light) face and a tungsten (heavy) back, making it almost as forgiving as any club can be for its size and shape. An easy to use blade was the goal and YES! Golf has delivered. Morgan has a suggested retail of $360 (U.S.).

The Mollie is a mutli-material toe down mallet shape, a familiar shape with many technologies working for the player simultaneously. The back of the putter is fitted with a section of ultra-heavy tungsten that significantly increases the MOI of the putter when combined with the ultra light face of aeronautical-grade 6061 aluminum. The body is made of 303 stainless steel and the entire club is CNC-milled to perfection. The light “soft” face and the heavy back make this putter extremely forgiving without being too huge. Mollie has a suggested retail of $360 (U.S.).

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Golf Digest Names YES! Golf’s MOI SERIES To The 2010 Hot List

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YES! Golf, based in Denver, Colorado, is the proven leader in grooved putter technology.  Harold Swash, known as the European putting doctor, introduced the innovative theory of concentric grooves in 1995. Today, C-Groove putters are taking the golf world by storm making YES! Golf one of the fastest growing putters on the professional tours. For more information on YES! Golf call 800.845.4327 or visit www.yesgolf.com.

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Bartholomew, a teaching professional at The Creek Club in Locust Valley, N.Y., used the YES! Emma Long putter on her way to a 7-under par 206 to win by six shots. In the Senior division, Dede Cusimano, a Class A teaching professional from River Valley Ranch Golf Club in Carbondale, Colo., won by four shots with a YES! Donna putter.

“This is my second tournament win using the Donna putter,” said Cusimano. “The Donna putter gave me complete confidence on the greens all week at Kingsmill. I love the look and feel of the putter and it rolls the ball great, the best that I have ever used.” 

The C-Groove Emma Long putter is a center shafted mallet putter which features a unique triangle alignment design. The face-balanced putter is made of 304 stainless steel and has a head weight of 355 grams. The putter comes in a loft of 2.5 degrees and lie of 72 degrees standard. The putter has a double bend shaft. The Emma is available in right hand only in standard, belly 40-45 inches and long 45-50 inches. Emma belly and long putters retail for $230.

Donna is a hybrid putter composed of two different materials. The face is made of aviation-grade aluminum and the body is made of 304 stainless steel with a head weight of 355 grams. The combination of a light face and heavy back generates a high MOI. The design of the putter is a combination of a mallet and cavity-back blade design. The heel toe balance makes it a very forgiving putter. The full offset shaft features a double bend and the cavity of the putter head has a single alignment line. The putter is available in right and left hand for a suggested retail of $300

YES! C-Groove putters continue to gain popularity on the professional tours and in the golf shops. YES! putters are currently used by more than 200 tour professionals worldwide including the winner of the PGA Tour’s Transitions Championship in March and The Players Championship in May.

YES! Golf, based in Denver, Colo., is the proven leader in grooved putter technology. Harold Swash, known as the European putting doctor, introduced the innovative theory of concentric grooves in 1995. The company’s C-Groove putters are now used by more than 200 tour professionals worldwide, including winners of 57 tournaments over the past three years. For information on YES! Golf, call 800.845.4327 or visit www.yesgolf.com.

Media Contact:  Jackie Beck, 860.304.3643, jackiebeck00@hotmail.com.

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I want to thank you for your assistance in fitting me when I was in Denver a couple of weeks ago, I do not know if I have ever had a putter that fits so well. I have enjoyed using it as it rolls the ball better than any I have ever used and the balance is remarkable. There is something unique about it’s balance that gives it an unusual feel.
I may have shared that I have only two lifelong goals remaining in golf, shooting my age and breaking par for 18 holes (actually the goal was shoot in the 60’s). Well, today in a Seniors Association Tournament at a local course and using my trusty Yes putter, I did it, I shot 71 on a difficult par 72 course, with no 3 putts and 7 one putts, only 2 bogies. The ball rolls so well and the hole looks much bigger especially on 4 footers.

Thanks again.

John Willbanks
Colleyville, Texas

Ps I really believe you guys helped me accomplish a lifelong goal.

“The Golf Show is a nice opportunity for us to book for fall and get a jump start on 2010. We also use the show to meet with accounts that may not go to Orlando in January,” said Dave Richardson, director of sales for YES! Golf. “The demo day is a big plus for us too. It allows us to demonstrate the benefits of our C-Groove putters compared to non-groove putters by putting retailers on camera so they can see how quickly the golf ball rolls off the C- Groove putter face.”

The PGA Fall Expo annually attracts more than 4,000 international golf retailers to the Mandalay Bay Convention Center. YES! Golf will be located in Booth 1051 in the Show’s equipment section. The Outdoor Demo Day will kick-off the show on Monday, Aug. 31 at Paiute Golf Resort, 11 a.m. – 4 p.m. Show hours are Tuesday, Sept. 1, 9 a.m. – 5 p.m. and Wednesday, Sept. 2, 9 a.m. – 4 p.m.

YES! Golf, based in Denver, Colo., is the proven leader in grooved putter technology. Harold Swash, known as the European putting doctor, introduced the innovative theory of concentric grooves in 1995. The company’s C-Groove putters are now used by more than 200 tour professionals worldwide, including winners of 57 tournaments over the past three years. For information on YES! Golf, call 800.845.4327 or visit www.yesgolf.com.

Media Contact: Jackie Beck, 860.304.3643, jackiebeck00@hotmail.com.

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On the PGA Tour, YES! Golf had 10 players using its popular C-Groove putters last week at Glen Abbey Golf Club in Oakville, Ontario, Canada. On the LPGA Tour, YES! Golf had 12 putters in play at the Evian Masters in Evian-les-Bains, France.

In the company’s own backyard of Denver, Colo., the winner of the Colorado Open and the Denver Amateur also won while using a YES! putter.

“Our putters continue to enjoy success on all the tours this year,” said Francis Ricci, CEO YES! Golf. “We had a great week on the PGA Tour with 10 putters in play and several other players requesting putters. Our tour success continues to give us a boost at retail.”

YES! Golf, based in Denver, Colo., is the proven leader in grooved putter technology. Harold Swash, known as the European putting doctor, introduced the innovative theory of concentric grooves in 1995. The company’s C-Groove putters are now used by more than 200 tour professionals worldwide, including winners of 57 tournaments over the past three years. For information on YES! Golf, call 800.845.4327 or visit www.yesgolf.com.

Media Contact: Jackie Beck, 860.304.3643, jackiebeck00@hotmail.com.

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Then I purchased a Natalie. And I haven’t bought a new putter in 3 years now. The guy at the golf shop thinks I don’t like him anymore. He doesn’t realize it isn’t him…it’s Natalie. Folks, this is the best putter made and I have not wanted a change for more than 3 years now. I make more putts than I used to and that is all that matters. Thanks for a great product. I don’t know about her sisters cause I have never tried them…but I DO know Natalie and she is one great putter.

Steve
Moore, OK

The Donna is a hybrid putter composed of two different materials. The face is made of aviation-grade aluminum and the body is made of 304 stainless steel with a head weight of 355 grams. The combination of a light face and heavy back generates a high MOI. The design of the putter is a combination of a mallet and cavity-back blade design. The heel toe balance makes it a very forgiving putter. The full offset shaft features a double bend and the cavity of the putter head has a single alignment line. The putter is available in right and left hand for a suggested retail of $300.

This is the winner’s third victory since switching to the YES! Donna putter. At the end of 2008, he won the Omega Mission Hills World Cup of Golf and the Nedbank Golf Challenge. It is also YES! Golf’s second victory on the PGA Tour in 2009 - the winner of the Transitions Championship used the Tracy putter.

YES! C-Groove putters continue to gain popularity on the professional tours and in the golf shops. YES! putters are currently used by more than 200 tour professionals worldwide. YES! Golf has 24 models of putters available, including four popular models available in pink and two putters with interchangeable hosel options.

YES! Golf, based in Denver, Colo., is the proven leader in grooved putter technology. Harold Swash, known as the European putting doctor, introduced the innovative theory of concentric grooves in 1995. Today, C-Groove putters are taking the golf world by storm, making YES! Golf one of the fastest growing putters on the professional tours. For information on YES! Golf, call 800.845.4327 or visit www.yesgolf.com.

Media Contact: Jackie Beck, jackiebeck00@hotmail.com, 860.304.3643.

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